EASYFIT AI — Privacy Policy

Introduction

This Privacy Policy explains how EASYFIT AI and its affiliates ("we", "our", "us") collect, use, store, share, and protect your personal information when you use our website https://easyfitwearai.com/ and mobile application (collectively, the "Platform").

Some parts of the Platform may be accessed without registration. We operate exclusively in India, and your personal data will be stored and processed primarily within India.

By accessing the Platform or providing your personal data, you agree to this Privacy Policy, the Terms of Use, and applicable laws. If you do not agree, please do not use the Platform.

1. Collection of Information

1.1 Information You Provide

• Name, date of birth, address
• Email ID, phone number
• Identity/address proof
• Photos or images including facial features for AI try-on features (when opted)

1.2 Sensitive Personal Data

With your consent, we may collect:

• Payment information (bank account, card details)
• Biometric data such as facial patterns

1.3 Automatically Collected Information

• Device information, IP address
• Behavioural and preference data
• Transaction history

1.4 Third-Party Data Collection

When you interact with third-party platforms linked to our Platform, their privacy policies apply. We are not responsible for their data practices.

Fraud Alert

We will never ask for banking passwords, PINs, or sensitive financial details. Report suspicious activity to law enforcement immediately.

2. Use of Information

We use your data for the following purposes:

• Provide and improve our services
• Process orders and transactions
• Enhance customer experience
• Resolve issues and disputes
• Send updates, alerts, and offers
• Prevent fraud and illegal activities
• Conduct analytics and marketing research

You may opt-out of marketing communications. Certain features may not work if you deny permissions.

3. Sharing of Information

3.1 Internal Sharing

We may share your data with our group companies and affiliates.

3.2 External Third Parties

We may share data with:

• Sellers and business partners
• Logistics and delivery partners
• Payment service providers
• Marketing and support partners

3.3 Legal Authorities

We may disclose your personal data to law enforcement or government agencies if required by law.

4. Security Precautions

We implement reasonable security measures to protect your personal data. However, no electronic transmission is completely secure, and you accept the associated risks.

You are responsible for safeguarding your account credentials.

5. Data Retention & Deletion

5.1 Account Deletion

You may delete your account via settings or by contacting us. Deletion may be delayed if a dispute or pending service exists.

5.2 Data Retention

We retain your personal data only as long as needed or as required by law. Anonymised data may be used for research.

6. Your Rights

You may access, correct, or update your personal data through Platform settings.

7. Consent

By using the Platform, you consent to the collection, storage, and processing of your data. You may withdraw consent by writing to our Grievance Officer.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. You are advised to review it periodically.